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Andrei Gonzales said it best: 

“Design isn’t about eye-candy. It’s about problem-solving. If your ‘design’ isn’t solving quantifiable issues, than it isn’t design, it’s decoration.”

Here at Fictiv, we believe design drives innovation; it establishes how users learn about the value of a product and how they actually consume it in an experience. In a recent event, we brought together experts from Facebook, Design Concepts and User Lens to talk about what design means to them.

Here are some topics we covered:

  1. What role does the end-user play in your design process?
  2. How do you differentiate between user wants and needs?
  3. How do you convince stakeholders that customer experience is more important than business theory?

Check out the video below for the full scoop, and to get an invite to our next SF hardware event, subscribe to our events list!