Fictiv Product Designer. My background is in ME and my passion is to create beautiful products with user-centered design. Sometimes I go by CFRO (Chief Friction Reducing Officer).
All articles from the author
Teardown
Today, we’re tearing down a popular 3D mouse, the 3Dconnexion SpaceNavigator. For folks producing and manipulating three-dimensional CAD files, using a standard mouse and keyboard can be tricky. Welcome to the world of controlling rotation, position, and height using one hand! We’ll take a look at the components that make this mouse both highly usable and […]
Article
Andrei Gonzales said it best: “Design isn’t about eye-candy. It’s about problem-solving. If your ‘design’ isn’t solving quantifiable issues, than it isn’t design, it’s decoration.” Here at Fictiv, we believe design drives innovation; it establishes how users learn about the value of a product and how they actually consume it in an experience. In a […]
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Many people think creativity is innate, but in my experience, creativity is something you have to practice every day. In 2012, my team at Toyota was challenged to create a new user experience with the infotainment system in the car (also known as “the thing in the middle of the dashboard”). Customers had been interacting […]
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There are a ton of books I’m excited to read this holiday, recommended to me by friends and colleagues, or lingering on a list I’ve carried for a while this year. Here are my top reading picks, centered around design trends, uncovering creative potential, and the key elements of lean, user-centered design. 1. Imagine, Design, Create: How Designers, […]
