Design for Simplicity: Learn how to balance consumer demand with factory capability and avoid over-complicating your product with too many features and requirements.

Design for Domain Authority: Learn how to separate your product into subsystems that can be debugged by domain experts in isolation, using tools to determine part breaks, subsystem boundaries, material selection, and vendor sourcing.

Design for Communication: Learn how to mitigate risk in production by opening up multiple communication channels through the use of language, photos, samples, and test procedures.