Hello there, I’m David Mayer, a Senior Technical Project Manager here at Fictiv, back again for another teardown. In this clean-shaven teardown, we’re celebrating Father’s Day and looking at two different electric shavers—the Philips Norelco S9311 and the Braun series 7.
We put the two shavers head to head, with our first Fictiv employee to become a dad volunteering his face to see which one left the best shave. Then we put them head to head on the teardown bench, to see what makes each one tick.
The features of interest we found to drill into for this teardown are:
1. The manufacturing methods used.
2. The complexity of the mechanisms and assembly within each shaver.
3. The small details used to make these shavers feel like a polished product.
These two electric shavers are a good example of two products taking different approaches to the same problem, yet ending up with similar solutions. Both shavers cost more or less the same amount of money, and thus presumably are worth the same amount to customers.
On the one hand, we have the Philips Norelco electric shaver, which has a simpler design that is easy to manufacture and cheaper to produce, thus creating a higher margin for Phillips.
On the other hand, we have the Braun Series 7 electric shaver, which is a more complex, finessed, and expensive product to produce, but is more satisfying to use and thus creates more customer satisfaction for Braun.
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